Digital Marketing Manager Job at Hospital for Special Surgery, New York, NY

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  • Hospital for Special Surgery
  • New York, NY

Job Description

Overview

Digital Content Manager (Part-Time) Orthopedic Practice

Reporting directly to Alexander S. McLawhorn, MD, MBA

Location: Hybrid (HSS Stamford / NYC)

Schedule: 1015 hours / week

Dr. Alexander S. McLawhorn, MD, MBA, a nationally recognized orthopedic surgeon at Hospital for Special Surgery (HSS), is seeking a part-time Digital Content Manager to help grow his digital presence across Southern Connecticut and the New York metro area.

Responsibilities


  • Plan and manage content for the website, Instagram, LinkedIn, Facebook, and YouTube
  • Optimize web and social content for SEO and patient engagement
  • Create short-form videos, graphics, and blog posts highlighting hip & knee replacement expertise
  • Coordinate Google Ads and Meta Ads to reach patients seeking advanced joint replacement care
  • Track analytics and report performance metrics monthly
  • Maintain brand consistency and collaborate with HSS marketing and PR


Qualifications
  • 3 years of digital marketing or content management experience (healthcare preferred)
  • Strong writing, editing, and visual-content skills
  • Proficiency with Canva / Adobe Express, social-media tools, and basic video workflows
  • Familiarity with SEO, Google Ads, and Meta Business Suite
  • Organized, proactive, and comfortable working independently



Why join

Help communicate world-class orthopedic care to patients across the region while enjoying a flexible, hybrid schedule and meaningful, creative work.

???? Apply or message here on LinkedIn with portfolio links or recent work samples.

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Job Tags

Part time, Flexible hours,

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