Job Description

Overview

lululemon is an innovative performance apparel company for yoga, running, training, and other athletic pursuits. We focus on creating positive change to build a healthier, thriving future, including an equitable, inclusive and growth-focused environment for our people.

About This Team

We are a crew of creatives centered in curiosity and craft, playfulness and purpose, bringing a new vision of wellbeing to life. We inspire and educate by meaningfully expressing the mind/body/community connection. In our role to drive brand distinction around the world, we focus on distinction through rich storytelling, embracing long-term concepts, and obsessing our craft.

Core Responsibilities

The Global Brand Design Director is responsible for overseeing the company\'s visual identity and design strategy. They will lead a global design team to create and maintain the brand\'s identity and experiences across various channels and guest touchpoints. Their work spans a range of media, including packaging, retail communication concepts, digital platforms, moving images on brand screens, and television. They will lead the development and maintenance of the brand identity across international markets, ensuring design consistency while adapting to local needs by establishing a comprehensive design system, collaborating with regional teams, and driving creative vision to achieve brand goals globally.

• Developing a design system: Creating guidelines and assets for designers to follow, ensuring brand consistency in marketing materials, packaging, digital experiences, and retail environments.
• Leading cross-functional teams: Collaborating with marketing, RBE, DBE, Events, product development and design, strategic sales, and regional teams to integrate brand design across channels and align with business objectives.
• Adapting to local markets: Localizing brand elements with regional teams while maintaining core identity, considering cultural nuances and market needs.
• Maintaining a global brand aesthetic: Defining and protecting the overarching look and feel, including color palettes, typography, imagery, and design principles across touchpoints worldwide.
• Strategic vision and direction: Developing and executing a long-term brand design strategy, identifying trends, and proposing innovative design solutions.
• Quality control: Reviewing and approving all design assets to ensure adherence to brand guidelines and high design standards.
• Stakeholder communication: Presenting design concepts to senior leadership and key stakeholders, explaining the rationale behind design decisions.
• Packaging design: Oversight of packaging direction across shoppers, retail, and campaigns.
• Toolkit design: Oversight of design for Campaign and 365 Toolkits/Playbooks.
• Campaign identity: Leading and overseeing identity for Campaign IDs with internal resources or external agencies.

Qualifications

• 10+ years experience with global expertise
• Mastery of design principles and visual storytelling across print, digital, packaging, and experiential media
• Leadership and people management skills
• Expertise in industry-standard design software (Adobe Creative Suite, Figma, etc.)
• Brand strategy knowledge: deep knowledge of brand positioning, differentiation, and architecture
• Understanding of marketing and consumer trends
• Global perspective on design and communication
• Excellent verbal and written communication to present concepts to senior stakeholders
• Ability to articulate design rationale and defend creative decisions

Must Haves

• Acknowledge the presence of choice in every moment and take personal responsibility for your life.
• Possess an entrepreneurial spirit and continuously innovate to achieve great results.
• Communicate with honesty and kindness and create space for others to do the same.
• Lead with courage, embracing possibility over fear of failure.
• Foster connection by putting people first and building trusting relationships.
• Integrate fun and joy as a way of being and working, and dont take yourself too seriously.

Additional Notes

Authorization to work in the United States is required for this role.

Compensation and Benefits

lululemons compensation offerings are pay-for-performance. The typical hiring range for this position is 168,000 220,000 annually; base pay varies by market location and candidate experience. Eligible permanent employees may participate in annual bonus programs and equity offerings, subject to program rules.

Benefits include extended health and dental, mental health plans, paid time off, retirement plan matching, generous employee discount, fitness & yoga classes, parenthood top-up, development course offerings, and opportunities for mentorship and leadership programs. Eligibility requirements apply and the company reserves the right to alter programs without notice.

Workplace Arrangement

In-person collaboration and connection are important to our culture. Work is performed onsite, minimum 4 days per week.

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