Job Description

Job Description

Job Description

NOTE: ONLY FOR PUERTO RICO CANDIDATES.

We are building the best workplace for thinkers, experts, service agents, designers, and developers to come together to innovate, grow, and truly make an impact in other peoples' lives through technology.

We are proud creators of:

Expert Tax - tax preparation software for accountants in Puerto Rico

Taxmania - tax preparation software for citizens of Puerto Rico

Edi - a document management software to modernize the digital office

Follow It - case management software

Our company values ground us and guide us:

Passion

Innovation

Playfulness

Honesty

Customer Satisfaction

Growth

Discernment

What will you do?

• Design, implement, and optimize high-impact performance campaigns, leveraging channels such as paid search (Google Ads), paid social (Meta Ads, TikTok, LinkedIn, etc.), and programmatic platforms—driving acquisition, activation, retention, and revenue.
• Own the end-to-end lifecycle marketing strategy (across email, in-app, push, and in-product messaging) to nurture users through activation to retention and upsell.
• Leverage marketing automation tools, behavioral data, and personalization techniques, including segmentation, to create compelling, scalable experiences.
• Execute A/B tests, analyze performance metrics, and continuously optimize campaigns to meet Return on Ad Spend (ROAS), Cost Per Acquisition (CPA), Life Time Value (LTV), pipeline, and revenue targets.
• Collaborate cross-functionally with Product, Engineering, Data Science, Analytics, Sales, and Growth teams to align performance efforts with broader goals.
• Monitor and report campaign insights and trends; use performance data to generate actionable recommendations and share learnings across the organization.
• Stay agile and creative, testing new channels, messaging strategies, and creative tactics to uncover scalable growth opportunities.

Required Education & Skills:

• 5+ years of experience in performance marketing, with hands-on involvement in paid media and channel marketing.
• Strong analytical skills—comfortable working with data to inform campaign strategy and optimize performance.
• Hands-on experience with modern marketing stack: ad platforms (e.g., Google, Meta, programmatic Demand Side Platforms (DSPs)), marketing automation tools, Email Service Providers (ESPs)/SMS platforms, analytics platforms (e.g., Google Analytics (GA4), Google Tag Manager(GTM)).
• Demonstrated success in running lifecycle campaigns including email, in-app/push/SMS, and Pay-Per-Click that drive meaningful user engagement and revenue.
• Cross-functional collaboration experience, working closely with product, engineering, analytics, and growth teams.
• Detail-oriented, highly organized, and able to manage multiple initiatives and shifting priorities in a fast-paced environment.
• Excellent verbal and written communication skills, with an ability to craft compelling messaging and storytelling.

Nice to have:

• Experience using machine learning or behavioral modeling for segmentation or personalization.
• Previous work in B2B SaaS or tech products, particularly with self-serve and sales motions, or managing full-funnel performance and lifecycle marketing.
• Familiarity with programmatic, new formats, or emerging ad platforms (e.g., Meta Ads, LinkedIn Ads, Google Ads, YouTube Ads).

Our candidate must:

• Be available on a full-time basis, from Monday to Friday 9:00am-6:00pm.
• Be available to work from home and in San Juan.

What's in it for you?

• A very valuable experience on a friendly, flexible and collaborative environment.
• The opportunity to work with high level professionals in the software industry.
• Perks: High quality coffee, ping pong table, gym equipment, team activities, hybrid work culture and so much more!

If you believe you can add value to our team, we want to meet YOU!

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