Job Description

Overview

The Senior Social Media Manager is responsible for the strategic development, planning, execution, and optimization of paid social media campaigns across, but not limited to, Meta, TikTok, Pinterest, Snap, and Reddit. This role is integral in driving paid social advertising performance marketing initiatives to achieve organizational objectives related to brand awareness and direct response, with the goal of increasing traffic and revenue in support of the ShaneCo.com and B&M stores across numerous markets.

The Senior Social Media Manager shall also be responsible for budget pacing, testing, creative performance reporting, campaign trafficking and social community management.

Responsibilities

Social Media Strategy & Planning Develop and implement comprehensive paid social media strategies that align with overarchingmarketing goals to support ShaneCo.com and multiple B&M markets across top, mid, and bottom funnelobjectives. Manage social media budget allocation and pacing to maximize return on advertising and achieve keyperformance indicators based on campaign objectives and place in the funnel. Collaborate with cross-functional teams, including creative, content, and media team, to ensure cohesiveand effective campaigns.

Campaign Management & Execution Oversee end-to-end advertising campaign processes, including planning, setup, execution, monitoring,optimization, and reporting inside ad platforms. Oversee social media trafficking, ensuring the precise implementation of campaigns. Manage hyper segmented campaigns numbering up to 48 per platform.

Performance Analysis & Optimization Analyze campaign performance data to identify trends, derive insights, and recommend optimizationstrategies. Generate regular performance reports, providing actionable recommendations for improvement. Proficiency in social media analytics tools, MTA analytics software and MMM reports.

Team Leadership & Vendor Management Supervise social community management efforts, maintaining a consistent brand voice and engagement. Supervise and mentor direct report, Digital Media Coordinator. Offering guidance and support for theirprofessional development. Manage relationships with external vendors, account reps, and partners, as required.

Industry Trends & Compliance Remain current with industry trends, platform updates, and best practices in social media advertising. Abide by the specific policies and procedures of digital advertising, including CCPA, and other futurerequirements surrounding PII protection.

Qualifications

Bachelors degree in marketing, advertising, communications, etc. Minimum of five years of professional experience in managing paid social media campaigns, ideally within anagency setting. Demonstrated expertise in Meta Ads Manager and TikTok Ads Manager, encompassing campaign setup,optimization, and reporting for enterprise level B2C clients. Platform certifications (e.g., Meta Certified Media Buying Professional) are highly desirable. Comprehensive understanding of social media marketing principles, best practices, and current trends. Proven ability to achieve measurable results through paid social media campaigns. Experience managing hyper segmented campaigns numbering up to 48 per platform. Advanced analytical skills with the capacity to interpret data and generate actionable insights. Proficiency in social media analytics tools, MTA analytics software and MMM reports. Strong project management and organizational skills, with the ability to manage multiple prioritiesconcurrently. Exceptional communication, collaboration, and interpersonal abilities. Experience in managing and mentoring team members. Proficiency in Microsoft Excel, PowerPoint, and other relevant software applications. Experience in eCommerce and/or retail is advantageous.

Behavioral Characteristics

The successful candidate for this role will be a strategic thinker that can develop and implement comprehensive strategies that align with broader marketing goals. They must possess an analytical mindset to interpret campaign performance data, identify trends, and derive actionable insights. The successful candidate will be detail-oriented, adaptable, collaborative, and results driven. They will possess strong organizational skills to manage multiple priorities concurrently.

Work Environment

The primary environment for this role is a combination of an open office and a remote workplace. Considerable business is conducted using the telephone and computer technology. This role is expected to be on-site in Home Office one day per week on an ongoing basis. Note that all hybrid and remote work conditions are covered in the Companys current Remote Work Policy and Remote Work Agreement, incorporated here by reference. Travel may be required to stores, conferences or events up to 10% of the time.

Why Work for Shane Co.?

Shane Co. is a family-owned business and everyone who works in our organization is part of the family. This family point of view is exactly why we want to take care of you AND your family.

Base Pay range for this role is $101,000-$131,000 per year, which applies to this specific role. Your placement in the range is determined through interviews, a review of experience, knowledge, skills, balanced pay with other team members and alignment with geographic market data. Home office base pay ranges are based on the Denver market. We target most new hire offers toward the lower end of the listed range, but more demonstrated experience, knowledge and skills may result in a higher starting rate.

Beyond Base Pay: Home office positions are eligible for consideration for an annual bonus, based on total company performance. Amounts vary by role and are based on a percentage of eligible earnings for the fiscal year (starting at 2%).

Beyond Pay:

• We are committed to investing in your overall, holistic wellbeing and that of anyone who depends on you. Our benefits and perks include:
• Competitive medical, dental, and vision coverage.
• Competitive 401(k) plan with company match.
• Paid vacation time, sick time, holidays, volunteer time, and of course things like bereavement time (including for pets).
• Protection if you are away from work in many circumstances, such as our company paid extended illness bank, optional long-term disability, and company paid life insurance.
• Parental benefits including paid parental leave, fertility benefits, and child and adult care Flexible Spending Accounts.
• Employee Affinity Groups with focus on things like parenting, LGBTQ+, and Grief and Loss.
• We offer dedicated training specific to your role in our company.
• We are committed to career growth, whether that means doing your very best and growing in your same role over time or development and growth into a new role. We offer training toward advancement, specifically in the area of management and leadership for all levels. With stores in multiple markets, moving with the company is also possible.
• While it is not necessary to be promoted here to be considered very successful, the majority of our management positions in our stores are filled from within and we are very proud to offer ongoing coaching and training towards that end.
• We offer internal learning that covers both career and personal topics, from skills like excel to photography. This is self-paced learning and available to all employees.

Employer will not sponsor visa or work authorization.

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