Job Description

The Social Media Manager role is pivotal in refining and executing strategic digital communication initiatives. This position is tasked with enhancing online presence and optimizing audience engagement. The successful candidate will work collaboratively with cross-functional teams to further organizational goals while maintaining a consistent and professional brand narrative across all digital channels.

Responsibilities

• Develop and execute comprehensive social media strategies aligned with organizational objectives.
• Oversee content creation, curation, and timely publication across designated social media platforms.
• Analyze key performance metrics to optimize audience engagement and campaign effectiveness.
• Collaborate with marketing and communications teams to ensure consistent brand messaging.
• Monitor emerging trends and competitive activities to inform strategic adjustments.
• Ensure compliance with regulatory standards and ethical guidelines in all digital communications.
• Maintain effective communication with stakeholders and external partners to enhance collaboration.

Qualifications

• Possesses a Bachelor's degree in Marketing, Communications, or a related field.
• Demonstrates advanced proficiency in social media platforms and digital marketing strategies.
• Exhibits a proven track record in content creation, campaign management, and brand positioning.
• Utilizes strong analytical skills to interpret and report on performance metrics.
• Maintains excellent communication and interpersonal skills for effective team collaboration.
• Leverages expertise in social media management tools and analytics platforms.
• Develops and implements comprehensive strategies aligned with organizational objectives.

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