Job Title: Social Media and Influencer Program Manager
Location: Orange County, CA HQ (With travel as needed across our 9-state market)
Company: SVJ Brands/Sauce Essentials
About Sauce Essentials: Sauce Essentials is a leading cannabis brand, operating in 8
states, with a mission to provide premium cannabis products that elevate the consumer
experience. We pride ourselves on delivering the best in class, high-quality products
that resonate with our customers. As we continue to grow, we are seeking a dynamic
Social Media and Influencer Program Manager to lead our social media strategy and
influencer initiatives.
Position Overview: The Social Media and Influencer Program Manager will be
responsible for developing and executing a comprehensive social media strategy that
aligns with Sauce Essentials' brand objectives. This role requires a creative and
strategic thinker who can navigate the complexities of the cannabis industry’s regulatory
environment while building a robust and engaged social media presence. The ideal
candidate will have a proven track record in content creation, influencer management
(both paid and unpaid), and will be skilled in fostering relationships with influencers to
amplify our brand.
Key Responsibilities:
1. Social Media Strategy:
o Develop and implement a strategic social media plan that aligns with
Sauce Essentials’ brand goals and drives engagement across all social
platforms.
o Monitor trends in social media, cannabis industry regulations, and
influencer marketing to keep Sauce Essentials ahead of the curve.
o Manage and optimize social media campaigns, ensuring they are
compliant with industry regulations and resonate with our target audience.
2. Content Creation & Management:
o Lead the creation of engaging content, including in-house photo shoots,
event coverage, user-generated content, and other media that reflect the
brand’s ethos.
o Coordinate and oversee all content production, ensuring consistency in
brand voice, quality, and messaging across all platforms.
o Work closely with the creative team to ensure content is visually appealing
and on-brand.
3. Influencer Program Management:
o Build and manage a robust network of influencers, both paid and unpaid,
who align with Sauce Essentials’ brand values.
o Develop influencer marketing strategies that amplify our reach beyond
owned social platforms, increasing brand visibility and consumer
engagement.
o Cultivate relationships with influencers, negotiating partnerships, and
managing influencer contracts to ensure clear expectations and deliverables.
4. Analytics & Reporting:
o Track, analyze, and report on key metrics for social media performance
and influencer campaigns, providing insights and recommendations for
continuous improvement.
o Utilize data to optimize content, adjust strategies, and report on ROI for
social media and influencer initiatives.
5. Regulatory Compliance:
o Stay informed about cannabis industry regulations across all states where
Sauce Essentials operates, ensuring all social media and influencer
activities comply with local laws.
o Work closely with the legal team to vet content and influencer partnerships
to mitigate risk.
6. Community Engagement:
o Actively engage with Sauce Essentials’ social media community,
responding to comments, messages, and fostering a positive online
presence.
o Organize and oversee events, both virtual and in-person, to boost
community engagement and brand loyalty.
7. Collaboration:
o Work cross-functionally with marketing, sales, product, and legal teams to
ensure social media efforts align with overall business objectives.
o Coordinate with external agencies and freelancers as needed to support
content creation and influencer initiatives.
Qualifications:
Experience:
o 8+ years of experience in social media management, content creation,
and influencer marketing, preferably within the cannabis industry or a
highly regulated market.
o Proven track record of developing and executing successful social media
campaigns and influencer programs.
Skills:
o Strong understanding of social media platforms, algorithms, and best
practices.
o Exceptional content creation skills, including photography, videography,
and copywriting.
o Ability to manage multiple projects and deadlines in a fast-paced
environment.
o Excellent communication and relationship-building skills.
o Proficiency in social media management tools and analytics platforms.
Knowledge:
o In-depth knowledge of the cannabis industry and its regulations is highly
preferred.
o Understanding of consumer behavior in the cannabis market and the
ability to craft content that resonates with this audience.
Benefits:
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